The IJCC is delighted to cohost this event with ACCJ!

Event Overview

The old playbook of sending out press releases is no longer enough—especially not today, when public relations (PR) is evolving faster than ever. With fewer journalists, shrinking newsrooms, and an oversaturated media environment, adopting a holistic approach that combines earned, owned, and paid media strategies is critical.

In this session, we’ll explore how PR professionals can thrive in this changing landscape by creating integrated strategies that go beyond traditional tactics. We’ll discuss the growing importance of owned media—such as corporate blogs and executive thought leadership—and how leveraging paid media can amplify your message and extend your reach.

Discover actionable ways to navigate today’s challenges that build trust and visibility in an increasingly competitive space. This session is a must-attend if you want to stay ahead of the curve and deliver measurable results.

Event Details

Date: Monday, January 27, 2025
Time: 12:00–14:00
Venue: Tokyo American Club, Brooklyn rooms (B2)
Speaker: Stephanie Roberts, head of global communications, Hitachi Industrial Equipment Systems Co., Ltd.
Hosting Committee: ACCJ Marketing and Public Relations
Meal: Plated lunch
Member Fee: ¥4,300
Guest Fee: ¥7,700
Registration/Cancellation Deadline: Wednesday, January 22 (12:00)
Register Here: https://masteringtheevolvingprplaybook.peatix.com/view

About the Speaker

Stephanie Roberts is head of global communications at Hitachi Industrial Equipment Systems Co., Ltd. (HIES), a wholly owned subsidiary of Hitachi, Ltd. With nearly 15 years of global communications expertise, she has led impactful internal and external strategies across branding, executive engagement, public relations, employee communications, and more.

Roberts has spent seven years with the Hitachi Group, including six at Sullair, a global leader in compressed air systems. In 2022, she became the first expat to join HIES’s Tokyo headquarters, where she drives the company’s global communications and branding initiatives.

A Chicago area native, Roberts holds a master of science degree in communications from Northwestern University and a bachelor of arts in communications from DePaul University.

ACCJ Marketing and Public Relations Committee
Ted Katagi, chair
Takeo Apitzsch, Campbell Hanley, Robert Heldt, and Makoto (Mark) Kawai, vice-chairs