Mastering the Evolving PR Playbook
The IJCC is delighted to cohost this event with ACCJ!
Event Overview
The old playbook of sending out press releases is no longer enough—especially not today, when public relations (PR) is evolving faster than ever. With fewer journalists, shrinking newsrooms, and an oversaturated media environment, adopting a holistic approach that combines earned, owned, and paid media strategies is critical.
Click here for more information.
