Knowd Advisory is a Tokyo-based independent advisory firm founded by Graeme Knowd in 2023. The firm provides ratings advisory, capital markets and strategic financial consulting to financial institutions and corporates in Japan and across Asia. Knowd Advisory helps clients prepare for rating agency and investor engagement, strengthen their credit and market narratives, and communicate their financial and strategic strengths more effectively. The firm’s work is grounded in more than 30 years of experience in Japan and Asia, including senior roles in equity research, credit ratings, financial sector analysis and capital markets. Building on this experience, Knowd Advisory is also increasingly focused on helping public companies improve how they explain their strategy, financial profile and business strengths to the market, with the aim of improving investor understanding and supporting long-term corporate value.